sriracha redesign

When tasked with redesigning an existing product, I chose one that I use regularly, Sriracha. I began by researching Huy Fong Food Inc. and discovered the rich history behind the iconic sauce. The redesign centers around the company’s most recognizable element, the rooster. The redesign improves legibility and creates consistency throughout the packaging. I elevated the brand to appeal to the current generation while remaining recognizable to existing customers. The hand-embossed logo provides a sleek design that catches the consumer’s eye and stands out amongst competitors. fillerfillerfillerfiller fillerfillerfillerfiller